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The Food Service Playbook for Hybrid Meat: Default-Swap, Train the Kitchen, Skip the H-Word
Retail gets most of the attention in the hybrid debate, but food service is where blended meat reaches volume first — and where it most often stalls on three avoidable mistakes. Operators control the menu, the kitchen and the plate cost, which means they can move a blended recipe to mainstream scale without waiting for a shopper to change their habits at the shelf. This is the practical playbook: default the swap, train the kitchen, and keep the word “hybrid” off the customer
Gerard Klein Essink
Jun 87 min read
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